Webinar Marketing

Practical details

• Moderator: SRCC team
• Language: German, Russian or English (possibility to organise simultaneous translation with a professional translator)
• Duration: 60 - 90 minutes
• Location: online platform of the SRCC (Zoom)
• Registration and engagement process via the SRCC website / email engine
• Recording of the video, distribution of the video via the SRCC YouTube channel

Organisation

• Briefing with the SRCC team (topic, content, moderator, speakers, practical details)
• Search for a "Champion" from Switzerland or Russia in order increase the reach and the engagement. This presence should not generate additional costs.
• Creation of the concept / programm / email invitation
• Management of the webinar itself
• Creation of an event report

Promotion of the Webinar

• Email invitation send to our community (members and non-members (4000+ contacts and 1500+ organisations)
• Webinar promotion campaign via LinkedIn (organic and/or sponsored, depending on the size of the target audience)
• Promotion of the event report and video via email and LinkedIn
• Company's name and logo present in all marketing assets (email, posts, video...)